Employers hoping to reach and hire great Gen Z talent now have a new pipeline to top candidates thanks to a partnership unveiled today between leading job search and career advice site The Muse and uConnect, which provides virtual career center platforms for universities and colleges. The Muse + uConnect collaboration also gives nearly a million college students across the country direct access to career content, job listings and company insights tailored specifically to a diverse Gen Z workforce.
Through this partnership, uConnect will showcase products from The Muse in its virtual career centers used by students at hundreds of academic institutions such as Columbia School of Professional Studies and Empire City SUNY, including:
- The Muse’s job listings categorized by key filters used to strategically to reach diverse target audiences
- The Muse’s Advice articles and Fairygodboss blog posts
- The Muse and Fairygodboss videos (via Youtube), including Coach Connect Lives and I love my job series, among others.
- Informational webinars and networking events on Fairygodboss
“The synergy of this collaboration is a win-win for all parties involved. The Muse job listings and employer videos have the potential to reach hundreds of thousands of college students actively seeking jobs and career advice that aligns with their values and priorities,” said The Muse CEO David Bethoney. “And importantly, our audience and user bases overlap, with both companies designed to serve the next generation of job seekers looking for meaningful work.”
Launched over 10 years ago, The Muse (along with sister site, Fairygodboss) is one of the most established and popular job search platforms among GenZ and Millennials, boasting approximately 5 million users – 70% of whom identify as female and 58% from diverse backgrounds.
According to uConnect CEO and Founder David Kozhuk, CEO and Founder, “High-quality, digital content is critical to ensure that students and early talent are prepared to launch rewarding careers. The Muse does an exceptional job of creating engaging content that meets the unique needs of Gen-Z students with varying backgrounds, identities, circumstances, and interests and we’re excited to be able to make these resources even more accessible for the next generation of talent.”